Sainsbury’s is removing plastic trays from its own-label steak range, replacing them with a cardboard alternative which uses 70% less plastic and will save 249 tonnes of plastic each year.
The new trays can be recycled at home by rinsing the cardboard before placing it in a kerbside recycling bin.
Director of product and innovation at Sainsbury’s Claire Hughes said the supermarket is “trying to reduce plastic packaging across our own brand ranges, as we know that reducing plastic is important to our customers but also on our environmental impact.”
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“While we are making good progress, we know there is more to do and we are committed to making bold changes that help us achieve our plastic reduction targets,” added Hughes.
The announcement is the latest in a string of sustainability-focused changes made by the retailer across its packaging.
In April, Sainsbury’s went trayless on whole chickens and removed plastic bags from its entire banana range earlier this year saving 192 tonnes of plastic.
The supermarket also launched its most energy-efficient supermarket, which plans to use only half the amount of energy of a similar-sized store and 25% less energy.
