Currys and Samsung have teamed up to offer a new promotion that gives customers discounts and incentives when they trade in their unwanted tech.
The circularity event builds on existing initiatives from Currys – including the brand’s ‘Cash for Trash’ scheme which guarantees customers a £5 voucher if they bring in any unwanted tech. Customers will be able to get between 10 – 15% off on over 390 Samsung products when they trade in old electrical items.
The deals on offer will include savings across the Currys website, as well as sister sites carphonewarehouse.com and mobiles.co.uk.
Last year the brand collected over 1.6 million electrical items for recycling. It then refurbished and resold the items as pre-loved, via its Long Live Your Tech initiative.
In addition to partaking in the partnership with Currys, Samsung also said it has a longer term commitment to reduce e-waste, with collection points in more than 50 countries around the world. It aims to increase this to 180 countries with 10 million tonnes of e-waste collected by 2030.
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“By working together with Samsung, we have been able to pass on great savings to customers, whilst also encouraging more sustainable behaviours. At Currys we help everyone enjoy amazing technology, and we are uniquely positioned to help do this in an environmentally responsible way,” said Curry’s chief commercial officer Ed Connolly.
“By working with Samsung on a campaign that provides a further financial incentive for customers to take their e-waste into stores, we’re doing just that, and can’t wait to see the results.”
Samsung UK and Ireland vice president James Kitto added: “We believe in the power of collaboration and are proud to offer this initiative to customers. Many of us have pre-loved tech that often accumulates at home.
“Through this scheme we are helping households take steps to recycle responsibly, whilst offering great savings across our industry-leading product portfolio.”
