Brand experience agency Nteractive, whose clients include Microsoft New Balance and Marriott International, has launched ‘Better Choices’ a programme to help brands better align their event activations with their corporate sustainability goals.
The new platform aims to help agencies improve their understanding of their sustainability performance and allows them to set a baseline for their current event emissions, and offers recommendations on how to better meet them.
In addition, the agency has set a target to reduce emissions by 50% on an event by event basis, using event platform TRACE, designed by sustainable event firm isla.
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It comes as their has been widespread concern around advertising emissions, with the industry accountable for between 2 and 2.5% of all emissions, which is equivalent to more than the global CO2 emissions from the aviation industry.
“We have always been passionate about sustainability, and this year we’ve dramatically stepped up our efforts. Clients are often unsure where to start; sustainability was often seen as a box to be ticked, with concerns about added costs or perceived limitations,” said Nteractive owner and co-founder Neil Evans.
“It’s now a fundamental aspect of delivering live experiences that make a positive impact and leave a successful legacy. The Better Choices programme sets out clear, easy-to-understand measures that clients can take, alongside easily digestible impact reports that provide a benchmark for our industry to improve live experiences.”
“Better Choices creates better experiences, which in turn deliver better results whilst being far better for the planet.”
Consultant Ben Quarrel added: “From day one, I was really impressed by the passion for sustainability of everyone at Nteractive and their commitment to creating more sustainable live experiences for clients.”
“This passion, combined with the team’s understanding of the challenges facing clients in terms of event impact and sustainability commitments, drives Better Choices – pragmatic, actionable and measurable solutions.”
