M&S café is set to roll out its first fully recyclable paper fibre cup and lid across its cafés, making it the first high street retailer to do so.
The cups have paper fibre lids which were introduced earlier this year, and will also replace the traditional plastic lining of takeaway coffee cups with a material which replicates the same barrier effect of plastic, but which can be easily recycled.
The new coffee cups, which will be available at M&S stores including Stratford City London, Leeds, White Rose and Cheshunt, are anticipated to help the business remove around 20 million units of plastic.
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It follows on from the retailer’s introduction of reusable paper bags at tills across the country, and its already existing 50p discount for customers who bring their own reusable cup.
“Our customers look to us to lead on the environment and we are constantly aiming to raise the bar and lower our impact on the planet,” said M&S Food managing director Alex Freudman.
“With one in every two of us visiting a coffee shop several times a week the long-lasting damage coffee cups can have on the planet without being properly recycled is huge. That’s why we’re determined to bring a sustainable alternative to what’s out there today, and we’re proud to offer customers the first fully recyclable coffee cup on the high street.”
“For me our coffee now ticks three big boxes – it’s delicious, it supports our growers and suppliers with purchase, and now it comes in easy to recycle cups too.”
