Lidl is set to save 206 tonnes of carbon by switching from paper pricing tags to electronic shelf labels.
The move is rolling out across all the discounter’s UK stores following a successful trial in over 35 locations.
The switch is estimated to save Lidl over 206 tonnes of carbon annually through paper and packaging reductions, while ink usage will also be drastically minimised.
Since launching its trial in September 2022 across 35 stores, including Epsom and Tooting, over two-thirds of shoppers surveyed said they didn’t notice the change.
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Lidl director of sales organisation Isaac Ekpenyong said: “As a discounter, sustainability and efficiency run deep in our DNA.
“Making changes to how we operate, no matter how big or small, allow us to enhance the overall experience for those shopping with us.
“In this particular case, we’re empowering colleagues by freeing up more of their time to dedicate to tasks that directly benefit our customers.
“But our transition to electronic shelf labels is more than that; it is another step we are taking to reduce our impact on the environment by curbing paper and ink consumption.”
It follows a similar move by the Southern Co-op last August, which rolled out over half a million electronic shelf labels across its UK stores.
The convenience retailer said the ESLs would save it approximately £220,000 annually in paper and printing costs.
