Health and beauty retailer Boots has launched a blister pack recycling pilot across 100 stores in London and the Southeast of England.
Blister packs, which are made of plastic and foil and used for vitamins and medicines, cannot typically be recycled through household kerbside collections.
The new initiative will enable millions of used blister packs to be recycled and diverted from landfill over the next few years once it’s rolled out to more UK stores.
The blister pack recycling scheme is an extension of the popular Recycle at Boots initiative, which rewards customers with Advantage Card points for bringing empty health and beauty products that cannot be recycled at home to collection bins at stores.
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Head of ESG Natalie Gourlay said: “At Boots we want to make it easy for our customers to make sustainable choices for a healthy planet – from the products they buy to how they dispose of the packaging once they have used them.
“Customers can now simply drop off their empty blister packs at Boots with the assurance that the materials will be given a second life and get rewarded for it too, just like they can when they drop off other hard-to-recycle empties through Recycle at Boots.
“We will be taking the learnings of this initial pilot on board as we look to roll the scheme out more widely within the next year.”
Customers will be able to recycle blister packs from any brand as part of the pilot which is in partnership with technology company Metrisk and recycling company MYGroup.
