Sustainable toilet paper brand Who Gives A Crap has teamed up with electric courier Packfleet to provide carbon-neutral deliveries to London loos.
The tie-up will see thousands of rolls of sustainable toilet paper arrive on doorsteps via the courier’s routing technology.
Every order within the M25 will be delivered by Packfleet, and London-based customers will get free delivery with orders that exceed £20.
The two firms have sustainability at the forefront of their brands. Packfleet charges its electric fleet with renewable energy, while Who Gives a Crap makes its toilet roll from bamboo and recycled paper and donates 50% of profits to help build toilets for those in need.
Tristan Thomas, CEO and co-founder of Packfleet, said: “Who Gives A Crap is doing great work for the planet, and for the everyday toilet experience. Their commitment to providing toilets to those in need is admirable, and we knew we had to work with them.
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“While we can’t guarantee delivery to the bathroom door if you’re in a pinch, we’re as dedicated to providing high-quality delivery as Who Gives A Crap is to toilet paper. The customer interaction is the most important bit for repeat business, and our merchants trust us with the final part of their sale.
“We’re proud that Who Gives A Crap has shown faith in us, and we’re delighted to be working with a brand that shares our values for sustainability and ethics.”
Emily Kraftman, managing director UK & Europe at Who Gives A Crap, added: “We’re delighted to be partnering with Packfleet, a company who really shares our values for sustainability and mission-led business, as well as our relentless focus on customer service.”
In August last year, Packfleet partnered with sustainable home delivery service bodo to help scale eco-friendly delivery services across London.
It also teamed up with fashion brand Oh Polly to provide London-based shoppers with environmentally-friendly fashion deliveries.
Earlier this year, Who Gives a Crap called for the end to 20% VAT on toilet tissue.
