Capri-Sun has launched its first fully recyclable pouch in the UK, as it looks to enhance its eco credentials.
The German-owned drinks brand claims the new pouches have a significantly lower carbon footprint than other beverage packaging. They are made entirely of mono-material polypropylene, with packaging resulting in a 25% reduction of CO2 compared to the current pouch.
Capri-Sun says once the pouch is fully rolled out across Europe over the few next years, it will help remove and save many tons of aluminium per year from going into landfill.
The launch of the pouch comes as Capri-Sun aims to move its entire drinks range to fully recyclable packaging by 2025.
The 200ml single-serve pouches will be the first of the Capri-Sun range to transition to the mono-material polypropylene packaging in the UK.
The brand, which is manufactured by German company Wild, will also introduce its 330ml range in recyclable pouches with a re-closable, tethered cap, saving 14% on packaging compared to the previous cap.
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Capri Sun Group CEO Roland Weening said: “Our new recyclable pouches will offer consumers the same convenience they know and love, but with a significantly lower CO2 footprint than any other common beverage packaging.”
“It forms part of our broader commitment to reducing our impact on the environment. We will continue to push our waste and energy reduction program, and we continue to wholeheartedly support the implementation of a circular economy across the whole of our industry.”
In February this year, Capri-Sun rolled out “stronger than ever” paper straws in a step towards a fully recyclable carton.
In January this year, Capri Sun teamed up with Nintendo, incorporating its gaming characters into its cartons and pouches.
Other eco-drive measures undertaken by drinks firms include label-less packaging.
