KP Snacks is launching new recycling packaging for its Tyrrells range in a move that will see Tyrrells sharing bags incorporate 25% recycled soft plastics.
The new packaging, available in all leading retailers, will be available in Tyrells’ best-selling flavours including Lightly Sea Salted, Sea Salt & Cider Vinegar, Sweet Chilli & Red Pepper and Mature Cheddar & Chive in 150g formats.
Owner KP Snacks said the move, which uses recycled soft plastics, will reduce its reliance on virgin plastics for packaging as the group looks minimize its environmental impact.
Launched last year, KP Snacks’ People & Planet responsible business programme outlines goals to ensure it makes a positive impact on the natural world.
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Beth Minch, marketing manager, Tyrrells, KP Snacks, said: “This new packaging innovation is a key milestone for the Tyrrells brand. We know our customers care about great taste and quality, but also the environment. Sustainability continues to influence purchase decisions and the new Tyrrells sharing bags will appeal to environmentally conscious consumers.”
John Leslie, packaging technology manager, KP Snacks, said: “As an industry leader, we understand we have a responsibility to drive change.”
“We aim to support the use of recycled plastic in our packaging as it becomes available, facilitating the drive towards a circular economy and a more sustainable future. By introducing recycled content to our Tyrrells sharing bags, we are beginning to close the loop on packaging while reducing the need for virgin plastics.
“This latest packaging innovation forms part of a broader cross-brand strategy designed to minimise our environmental footprint.”
Earlier this year, KP Snacks said it would be slashing over 100 tonnes of plastic packaging annually, as it invests in new flow wrap equipment.
