eBay has unveiled a new resell button that it says will help transform how customers resell pre-loved fashion by allowing them to list items in a couple of clicks.
The new feature is built into a Certilogo’s Secure by Design digital ID, which is accessible by scanning a connected product’s smart label. When users scan the digital ID on a product’s smart label a ‘resell your garment’ button appears, and an eBay listing is pre-filled with the item’s information.
The new feature will initially be piloted by Italian outerwear and lifestyle brand Save The Duck before other brands are also able to use the service.
It follows eBay’s recent removal of UK sellers’ fees for selling clothing, as well as the introduction of AI-powered listings to improve the recommerce experience.
“eBay is focused on delivering solutions to brands while curating an elevated marketplace for buyers and sellers,” said Charis Marquez, global GM of fashion at eBay.
“Reducing friction and removing barriers to brands and consumers engaging in recommerce is crucial to fostering a pre-loved fashion marketplace. Our new resell feature helps brands keep their product out of landfill while giving consumers an incredibly easy way to give their item a second life.”
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The ‘resell on eBay’ feature was a natural next step for Certilogo’s innovation and product evolution, according to Michele Casucci, CEO and founder of Certilogo.
“With 540 million products already connected by our secure digital IDs, our mission is to empower brands by helping them create an experience that blends the physical with the digital world. Being able to securely resell your products with ease only makes the circular shopping experience more accessible for everyone.”
Nicolas Bargi, Save The Duck CEO and founder, said he was pleased to be piloting the technology. “To be the first brand to use this new eBay and Certilogo technology reinforces our commitment to ensuring maximum transparency to our community.”
eBay acquired Certilogo in July of 2023 to improve pre-owned authentication through secure-by-design digital authentication technology. It enables brands and designers to manage garment lifecycles, as well as giving consumers the ability to engage with brands, confirm authenticity, and activate circular services.
